FOOTBALL MANAGER 2014
SEGA

BRIEF

Following on from the success of art-directing the 2013 advertising campaign, we were asked to produce the iconic cover art for the 2014 edition.

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SOLUTION

As the game has evolved, the image of an inanimate manger no longer reflected the highly interactive gameplay. As such, 2014 featured a passionate and exuberant manager desperately controlling the play from the touchline - a reflection of the up-to-the-minute gameplay now available.

© Braan Creative 2018