ANNUAL LUNCH 2016
Create a theme for the 2016 Chelsea FC Annual Lunch.
Targeting an older generation of fans stretching back to fans of the 1950s title-winning team, the theme has traditionally had a more historic theme.
In keeping with the nostalgic theme of the event, a sticker book theme was brought to life through on- and offline advertising and event collateral.
Celebrating heroes past and present, an extensive range of stickers (including "shinies" and "star players") were produced in the traditional style packaging and given away at the event alongside the souvenir brochure, that doubled as a sticker album.
Fans, directors and players past and present were encouraged to swap stickers amongst themselves with prizes on offer for those who completed their album first.