BLUE IS THE COLOUR
CHELSEA FC 2016/17
Following the club's worst season in over twenty seasons, a change of manager signalled a change of direction for the club, that was to feature across all matchday communications.
When one newspaper described Antonio Conte as the "master of the renaissance", it was fitting to couple this with a visual identity that represented the artistry and excitement that his style of play sought to bring.
A custom brush palette was created and applied across all matchday communications - both on and offline - and culminated with the end of season Player of the Year celebration.