BLUE IS THE COLOUR
CHELSEA FC 2016/17

BRIEF

Following the club's worst season in over twenty seasons, a change of manager signalled a change of direction for the club, that was to feature across all matchday communications.

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SOLUTION

When one newspaper described Antonio Conte as the "master of the renaissance", it was fitting to couple this with a visual identity that represented the artistry and excitement that his style of play sought to bring.

A custom brush palette was created and applied across all matchday communications - both on and offline - and culminated with the end of season Player of the Year celebration.

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© Braan Creative 2018