I'm Ryan, a London-based Design Director with over twenty years experience building brands that inspire and engage.
My work sits at the intersection of brand strategy and design direction - from Chelsea FC's first global rebrand to The AA's organisational identity.
Currently at Elmwood London, I am leading the integration of AI into our creative process, and mentoring the next generation of designers.
Leading the repositioning of The AA from a heritage roadside rescue brand to modern driving companion - refining the iconic logo, refreshing the colour palette, and sharpening the tone of voice across a fully updated identity system.
View casestudy →Building a standalone ticketing brand within the LW Theatres family - credible to producers, exciting to audiences, competitive in market.
The ticket itself became the central design asset and creative platform. A vintage-inspired palette, confident typography, and an OOH launch that turned transport networks into theatrical previews.
Creating the next-generation brand platform for women and girls in football - moving the FA's flagship programme beyond permission to play, toward celebrating everything the game has to offer. Built around the idea of Made for This Game, giving women and girls at every level a bold, confident identity to stand behind. Launched at the UEFA Women's Nations League opener at Wembley Stadium.
View casestudy →Modernising a Jersey law firm with the confidence to match its ambition. BCR Law had built a reputation for doing things differently - people-first, community-driven - but a legacy identity was holding them back. The new brand draws on a genuine sense of place, from shape language to palette to tone, delivering a scalable, expressive identity as distinctive as the burgundy building it calls home.
Working with the founders of Wunderlist to build new productivity brand Superlist from the ground up ahead of Series A funding. Creating strategic brand foundations first, then a visual identity that saw the brand secure their full funding target on launch.
Leading the first global rebrand in Chelsea FC's 112-year history across strategy, identity, and rollout. The platform was grounded in West London's glamour and quality, with a revised colour system, stadium-inspired brand pattern, and premium matchday applications.